3 social media contest ideas to increase followers The hashtag brought in more than 1,000 unique social posts which Yeti and Traeger both repurposed on their social channels. Participants were asked to post a photo of their barbecue setup, tag Yeti and Traeger, and use the hashtag #YETIxTraegerBBQ in the caption.
Submit a photo of themselves using your product.Plus, it gives you a ton of user-generated content (UGC) campaigns that you can repurpose for future social media posts and campaigns.įor photo contests, you can ask people to: #ad ♬ Go For the Handful – goldfishsmiles UGC photo contestsĪsking your audience to submit photos related to your brand is an easy and fun way to encourage participation. #GoForTheHandful and try to beat Boban! #Contest begins 4/6. The results? Over 30 million views on TikTok.
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Whoever beat the record of 301 Goldfish in hand, set by pro basketball player Boban Marjanović, earned the title of Official Goldfish Spokeshand. This fun social media contest asked users to hold as many Goldfish crackers in their hands as possible. Goldfish crackers saw huge success on TikTok during their #GoForTheHandful Duet Challenge. While it may be easy to ask your followers to submit a video of them using your product, why not get more creative with it? To run a video contest, you can ask your followers to submit a short clip related to your contest theme, then select a winner based on creativity, originality, or whatever other criteria you choose. Video content gets your audience active and engaged with your contest, and brings in a whole new level of creativity. Their collaborative contest was shared more than 3,000 times! Or, if you’re a health food company, you might team up with a fitness brand to give away home gym supplies and healthy snacks, just like Sunrype did below. To increase the reach of your contest, you can also collaborate with an influencer in your industry who has a similar audience to yours.įor example, if you’re a jewelry brand, you could team up with a fashion blogger and run a contest where followers win a piece of jewelry from your collection. All you need to do is offer a prize that your target audience would be interested in, and then ask them to like, share, or comment on your post to enter. People love winning prizes, and they’re willing to promote your brand in order to do so. If you’re looking to get more likes, comments, and shares, try these fun social media contest ideas. It’s a win-win! 3 social media contest ideas to increase engagement Your audience will enjoy the chance to compete and win prizes, and you’ll enjoy the benefits of increased engagement. For example, you could ask your followers to share their favourite photo of your product in use or come up with a creative caption for a post. This not only helps increase your reach but also gets more people talking about your brand.Ĭontests also encourage users to interact with your brand in a fun and creative way. You can encourage your followers to like, comment, and share your posts and in return, you can give them something they’ll appreciate.
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